Reflections/Analysis
After my summer job at Abercrombie was over, I concluded that company is ran by a bunch of obsessive compulsive, pompous a**holes. However, after interviewing two of my coworkers and researching the company, I still believe it's ran the same a**holes, but I would add "ingenious" and "deceitful" to their list of adjectives. Through all their risque photography, ridiculous "look policy", their recruitment methods, their over-intense store, and the rest of their ridiculous marketing methods, they have successfully made a name for themselves along with an incredibly strong cliental. Their tactics of exclusion and line-crossing management has kept the store in hot topics of discussion and frequently in the center of media attention. Personally, I don't agree with everything the company does, and I hate to say what they do works.
I think it is safe to conclude Abercrombie, whether purposefully or not (but probably purposefully), has used the same strategies pop stars use when it comes to investing in incredible trend and fame that will knowingly fall after a short period of time. For example, artists like Lady Gaga, Madonna, and even now, Miley Cyrus have all shocked the world with their completely out there attire, trends, etc. which arouses their audiences and skyrockets their popularity and eventually settles down. Abercrombie used the waves of popular culture to its advantage and made an incredible fortune. No matter how much we hate it, we can't help but admit the outcome was incredibly successful.
I think it is safe to conclude Abercrombie, whether purposefully or not (but probably purposefully), has used the same strategies pop stars use when it comes to investing in incredible trend and fame that will knowingly fall after a short period of time. For example, artists like Lady Gaga, Madonna, and even now, Miley Cyrus have all shocked the world with their completely out there attire, trends, etc. which arouses their audiences and skyrockets their popularity and eventually settles down. Abercrombie used the waves of popular culture to its advantage and made an incredible fortune. No matter how much we hate it, we can't help but admit the outcome was incredibly successful.